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Peequal
Client
Peequal — a womxn’s “squat-and-go” urinal aiming to spark cultural change
Services
Brand refresh, website redesign & build,
animated explainer content & campaign assets
The Challenge
Peequal needed more than a facelift. They needed a coherent identity and communications system that could reach festival-goers, event organisers, and a wider audience — with clarity, confidence, and personality.
They asked:
How do we authentically reflect our mission in visuals and tone?
How can we explain the product simply, playfully, and memorably?
How do we serve multiple audiences (users, clients, media) under one unified brand?
Our Approach at Arqtic
1. Brand Foundation & Visual Refresh
We refined Peequal’s identity — its voice, colour, visual motifs — to reflect both its playful spirit and its serious purpose. We rooted the design in contrast: bold orange, clean forms, smart use of space, and modular flexibility.
2. Website Redesign & Build
The new site needed to function on multiple levels: a discovery space for curious users, and a streamlined hub for event organisers looking to hire or partner. We structured information clearly, optimised for mobile, and aligned content with visual style for consistency and impact.
3. Animated Explainers & Creative Assets
We produced a character-led explainer film (with cutdowns for social) that walks through how to use Peequal — playful, capable, clear. The animation and illustrations double as campaign assets, reinforcing brand identity across touchpoints.
