Everyone Outdoors Together

CPRA Campaign

Overview

As the official campaign partner of Everyone Outdoors Together by the Canadian Parks and Recreation Association, Arqtic stepped in to architect the campaign's structural framework, brand narrative, and partnership engine. We saw this as a premier opportunity to showcase the power of modern creative strategy within the parks and recreation space.

To bring the movement to life, Arqtic engineered this multi year campaign premise culminating in a flagship day The Great Canadian Sunset / Midnight Sun Moment. Taking place on Parks Day, July 18, 2026 this synchronized milestone serves as a powerful national invitation to leverage human connection and trade daily routines for shared public spaces. Understanding that the initiative must fit your life, your pace, and your community,

Outcome

By bridging complex public-sector wellness goals with dynamic content design, Arqtic supported the CPRA by transforming an ambitious concept into a unified national movement that successfully established a permanent new tradition. By leaning heavily into authentic connection and multi-channel creative storytelling we plan to reimage how public spaces can be activated to combat digital fatigue and strengthen social connection. The true impact of this strategic direction is reflected in the campaign's massive collective footprint, having secured the foundational support and active endorsement of over 40 large-scale national parks and recreation bodies, aligned corporate sponsors, and major amplification partners—including the Royal Canadian Geographical Society, Trans Canada Trail, and Canada Basketball. Through this powerful network and a synchronized annual moment, the campaign has built a lasting legacy that encourages millions of Canadians to pull away from their screens, step outside, and reclaim a shared space together.

Join the movement